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The HOLMASTO company

HOLMASTO is a family business that was founded in 1949 and belongs to the same family and is already owned in the third generation.

Our business is divided into three main groups; Jewelry and watch shop, international auctions and coin trading. We operate in our own premises in the center of Helsinki at Alexandersgatan 50.

We have served customers and collectors for decades and constantly developed and expanded our business. The cornerstones of our service are the expertise in our various branches and high-quality customer-oriented service.  

In our selection you will find internationally renowned watches and jewelry of high quality as well as other precious stones and precious metal products for yourself or as a gift. 


We arrange 4-6 international auctions every year. We offer the opportunity to sell collections, individual collectibles and various items through these international auctions organized by the country’s oldest specialty store, Holmasto. At your disposal is the long experience, the competence, the well-known reliable service and the excellent results in our family business, which was founded in 1949.

You can email us at regarding buying or selling at HOLMASTO auctions.

Coin trading

In our selection you will find:

  • collector coins
  • banknotes decorations
  • medals
  • military objects
  • collectibles
  • relevant literature 

You will be served by knowledgeable staff with special expertise and extensive experience in the collector areas. Our store serves at Alexandersgatan 50 in Helsinki. Our store is open on weekdays from 10 to 17 and on Saturdays from 10 to 15. 

We constantly buy a variety of collectibles. Our experienced staff can recommend the right way to sell items and collections with regard to any special requests. You are welcome to bring items for examination and evaluation. Or you can email us

Jewellery and watch shop

In our selection you will find internationally renowned quality watches and jewelry:

  • Rolex
  • Cartier
  • Omega
  • Breitling
  • Lapponia Jewellery

As well as other precious metal products for yourself or as a gift:

  • Wedding rings
  • Engagement rings
  • Diamond rings 
  • Diamond earrings
  • Gold chains 

Our watch and jewelry store is located in Helsinki at Alexandersgatan 50. We serve weekdays from 10 to 17 and on Saturdays from 10 to 15. Welcome! The entire wide selection is displayed in our store. The online store has only some of our products. 


All watches and jewelry are carefully checked. Jewelry is washed in an ultrasonic device that is especially designed for jewelry. Then they are polished, the frames are checked and any engravings are removed. If necessary, we service the watches at an authorized watchmaker. We guarantee our products and if errors occur, we correct them accordingly. 


We are interested in buying Swiss watches and all types of jewelry. 

Be sure to include all possible certificates, attachments and receipts when bringing your item for valuation. If there is extensive documentation of the product, we can pay an even better price for the goods. 

You can do business in our store Aleksanterinkatu 50 00100 Helsinki. We are open on weekdays from 10 am to 5 pm and on Saturdays from 10 am to 3 pm. You can send an email to in advance. Please note that in most cases, we will need to examine your item in more detail before we can make an offer to purchase it. 

Purchase of gold and investment gold

We buy gold in all forms; gold jewelry, gold bars and scrap gold.

We pay a competitive price according to today’s world market price.

Most gold valuations succeed instantly, so you can wait in the store in the meantime. You can also send gold by post, we send a shipping package and pay the delivery costs in Finland.  

We also buy diamond jewelry and other gold jewelry as well as silver, watches, money, banknotes, badges, medals and military items. 

Valuation service

We make valuations of individual objects and collections in our store. Valuation of larger collections can also be done in the customer’s home according to agreement. We also value at the request of insurance companies or estates.

Holmasto Antik

The selection includes old Finnish and Russian silver, watches and a wide selection of gold jewellery.